I spent the last decade as a fashion industry creative, living between Europe, the US and South America. The majority of my work has been as an entrepreneurial and creative direction for luxury brands.
Two years ago I started to deepen my creative process. I shifted my focus away from the fashion cycle and into the inspiration that lies behind it. This started an exploratory process into nature and indigenous craft as bodies of design knowledge.
I launched this exploration by leaving the city and experimenting with semi-nomadic lifestyle in more rural areas. I took up a temporary 9 month residency in the eastern Amazon jungle of Peru, documenting and exploring connections between ecology, design and indigenous lifestyles. The strategic projects I undertook there merged first-world design thinking with local needs of the community in the non-profit and tourism sectors.
I'm now on the other side of the world, in south-eastern Asia. I continue to reimagine what it is to be world citizen, and how design, play and social responsibility contribute to the future. I travel and learn with my 7 year old daughter.